Before you know how to sell on Etsy to earn a profit you probably need to know a little bit more about it.
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What is Etsy?
Etsy is an E-commerce site a little like eBay. The main difference between Etsy and eBay is the items that are being brought and sold. A large bulk of the items are vintage and or homemade craft.
Nearly every category you may find on other similar sites is here but with their own vintage/homemade twist. It’s like your own village market but online.
I used Etsy to buy a handmade ring box which had a small led light in. This lights up when the box is opened and magnified the true beauty of the diamond ring I had secretly brought my wife. I then produced this box and ring when on holiday in Mexico. Perfect
You can create your own shop on Etsy and this is completely free. You will have to pay the listing fee’s similar to how you would on eBay. Any other fees are only deducted after a sale has been made.
There are also tools and support throughout the Etsy site to help you in your selling and to guarantee you the best start to making a profit from your handmade items.
Buying from the site is also very easy. Upon loading the main page you can see across the top there are various categories which then split down into niche categories to make your searching that much more specific.
Why Sell On Etsy?
Why would you not is the better question? For starters, there are already 1.7million sellers on Etsy. This proves that there is a sustainable market for the items that are being sold. Secondly, there are more than 33million buyers around the world looking for the items you are potentially selling. that’s a big marketplace.
They give you a range of tools to use to make your time easier. From apps to social media posting to using sales and coupons to grab your buyer’s attention. It is all here on the site and you have the support of experts at your fingertips.
If you have one of the paid plans for your online Etsy shop then you will find more tools at your disposal. This includes ways to customize your storefront to stand out more and maximize sales to having your own unique Etsy web address.
You can also get discounts on the items you need to package your products as well as good rates on advertisements for your products.
What To Sell On Etsy?
Before you start fretting about not having a creative bone in your body, it doesn’t matter. I am one of the least creative people that you will ever meet. I decided to have a look at what to sell on Etsy and decided as I’m not creative, to start with something I’m familiar with.
When it comes down to categories I’m familiar with, then video games are my specialty. I typed that into the search bar and up came a whole host of items. Not just video games themselves but t-shirts, mugs, key-fobs. You name it and it was there.
This just proves that you don’t need to be able to make a wooden hobby horse in your shed to be able to do well on Etsy.
My advice for what to sell on Etsy if you don’t already have a skill at making or producing homemade items is to search for items first. Spend a couple of hours one evening just searching through all the fantastic items that are available.
Try categories that you wouldn’t normally. You may just find something that sparks an idea in your head.
Top Selling Items
So I had a bit of a look around and found some of the following items to be top sellers.
- Personalised Items (mugs, t-shirts, fridge magnets etc
- Printable Designs
- Small items of furniture
- Soft furnishings
- Baby Clothes
- Mothers and Fathers day items
As you can see when it comes to what to sell on Etsy there is quite a bit of choice. The top selling items are also not overly creative things to make so I’m sure there is something there for you to sell.
How To Sell On Etsy
Now, this is where it gets difficult. You have had a look around the Etsy site and have spotted a gap or niche where you are able to slip in and take advantage.
You have the skills required to make the items for that niche and now you just list them and wait right? Wrong.
The astute amongst you would have seen that when you type in any old thing into the search bar it is very rare that you get just a handful of items appearing. More often than not its a couple of pages. So this means you need to stand out.
Firstly like you would when writing articles for blogs or websites you need to do some keyword research. Find all the keywords that people would be typing into Etsy to search for your product. What did you type in to find it?
Make sure to include them in your title as well as a description. If you use keywords then at least you have put yourself ahead of some of the competition.
Use social media to drive people to your Etsy store, Don’t dampen down your efforts by using all the social media. I would suggest for starters a good Facebook page and invite everyone you know to like and join. Secondly, I would use Pinterest as its a very visual form of social media but also works as a search engine making it very useful indeed for gaining customers.
Check The Competition:
If there are others out there selling products similar to yours see how they are doing it. More importantly, see what they are missing and implement it on your store. You need to stand out from what your competitor is doing.
Make sure that you retain your customers. This can be done in many ways such as using personalized thank-you notes. Special gift wrapping and including a business card with each parcel. Make sure to email or contact them after the sale to make sure they are happy with their product. You can also ask if possible can they share your details with others.
Be Business Like:
This isn’t a little hobby, you need to treat this like a business. If your customers feel like its just a bit part hobby for you then its less likely to lead to sales. Treat it like a business from the word go and this is across the whole board, from emails and business cards to product listings and photos.
Is Etsy Worth It:
So is Etsy worth it?, Well it does depend on whether you have something in mind to sell, It also depends on whether you can put in lots of time and focus, etc. Plenty of people out there making a full time living from Esty so for them Etsy is absolutely worth it.
Unfortunately, until you take the plunge and try it you are not going to know. I would say go for it and if you need to scale it back and just do it as a side hobby then do exactly that. It can be as big or as small as you want it.
I look forward to reading any of your Etsy success stories in the comments section, good luck.