Youtube is something I have had a little dabble with in the past and I am considering doing a gaming channel with my work colleague again. When first asked if I wanted in with my colleagues idea my initial thought was can Youtube make you money?
I don’t mean buy you coffee money I mean to buy you an escape from your 9-5 money. Well, it can but it is hard work. I do not quite know enough to answer how can Youtube make you money so today’s post is written by Jon who runs a successful blog and Youtube channel.
Whilst Jon’s background is in IT, he’s developed his passion for digital marketing into a successful business, helping others build and monetize their own online businesses. You can check out more of Jon’s work at https://jon100.com or his Youtube channel
The YouTube juggernaut is showing no signs of slowing down, with an estimated 5 BILLION views every single day. It is the go-to platform whether you are looking to relax and be entertained, or learn how to do something new.
Whilst many of us are consuming video via our mobile devices it is also being marked as the “cable TV killer”, as 100 million people are now tuning in to YouTube via TV.
The demand is clearly there, it is a part of many people’s daily lives, and this is demonstrated with the almost unbelievable growth statistics.
So, if you are reading this article, then maybe you are on the fence about starting your own YouTube channel?
Are you one of the aspiring YouTubers that’s asking if it’s worth the effort, and can YouTube make you money?
Let’s find out.
Why are people creating YouTube channels?
With 31 million YouTube channels out there it’s important to consider why you would want to start one?
- To make money
- Promote your business
- Share your passion or hobby
- Find like-minded people with similar interests
- Help people
- Learn new skills & personal development
Personally, I started a YouTube channel because it scared me.
Yep, you read that right!
I was learning about digital marketing, trying to find a side hustle, to help fund vacations and experiences for my young family.
I decided that the best platform I could use was the one that terrified me the most, YouTube. As an introvert, I didn’t like having my photo taken, never mind being on video!
That fear was a catalyst to keep improving and putting maximum effort into growing a YouTube channel.
I started up to answer the question, can YouTube make you money?
I believe that the question Can YouTube make you money? is probably the first one anyone asks when searching online.
I now have that answer and will explain all in a moment, but more importantly, I found reasons beyond just money.
I can honestly say, starting a YouTube channel has been one of the most positive experiences I could ask for, dare I say….life-changing.
Who makes the most money on YouTube?
Like most British kids, I used to kick my scuffed-up “Mitre Delta” football against the concrete wall, dreaming of the day I would be a professional footballer. Grabbing the last-minute winner in the cup final, with a not so subtle 25 yard overhead kick.
In hindsight, this is the lottery win of childhood dreams, and YouTube is no different for many people today.
Aspiring YouTubers are focused on the dollar defying earnings of the elite, which according to Forbes were as follows in 2019:
- Ryan Kaji – $26 million
- Dude Perfect – $20 million
- Anastasia Radzinskaya – $18 million
- Rhett and Link – $17.5 million
- Jeffree Star – $17 million
- Preston – $14 million
- PewDiePie tied with Markiplier – $13 million
- DanTDM – $12 million
- VanossGaming – $11.5 million
It’s worth pointing out that the top earner, Ryan, is eight years old. EIGHT!
But, can YouTube make you money even if you’re not in this select group of YouTube lottery winners?
Let’s find out
6 ways to make money on YouTube
This is where you recommend a product or service using your special link, and if someone buys using that link you earn a commission.
Affiliate marketing is often misinterpreted, and what many don’t realise is that its actually a $12 Billion industry. Tech companies, grocery stores, huge fashion brands…. most companies will have some form of affiliate strategy.
It allows them to hand over the task of promoting their goods and services to Bloggers, YouTubers and community owners and influencers everywhere.
It is my absolute favourite way of monetizing YouTube and any social media channel and has been the primary strategy that has earnt me commissions as high as $2,000 for ONE sale.
That ONE sale answers the question of can YouTube make you money right there.
If you would like to know what products and services I would recommend promoting then check out this post for some ideas to get you started.
YouTube Partner Program – Adsense
In 2019, YouTube made over $15 Billion from Ad revenue. In other words, this is money paid to them by advertisers in order to market their products and services.
There are various factors that determine the rate which you are paid, such as niche, and geographic location of your viewers.
If your audience is largely UK, US and Canada, your rates will be higher than say an audience predominantly from the Philippines.
This is based purely on the buying power and intent of those countries.
As a YouTube creator, a percentage of this is passed on to yourself when you run ads on your videos.
On average a YouTube channel can receive $18 per 1,000 ad views. This equates to $3 – $5 per 1000 video views. (source)
Running adverts is true passive income and shows the real ability for YouTube to make you money. Those videos you worked hard to create are now sat there, generating views and money in your pocket.
The YouTube partner program doesn’t stop there though. It also allows you some additional perks:
- Paid channel memberships (subscriptions)
- Livechat features like Super Chat (donations)
Easy money right!?
Not so fast.
In order to apply for the YouTube partner program and earn money from your YouTube channel, you first need to qualify.
You will need to accumulate the following over a 12 month period:
- 4000 hours watch time
- 1000 subscribers
This is not an easy task, and in my opinion is a trial by fire. A way of YouTube making you prove your commitment before they trust you.
It took me over 12 months to accumulate that watch time, but I would say, if you get one viral video then you will fly through these numbers.
That is the beauty of YouTube, at any point, it can boost your channel and allow exponential growth. Luckily this happened to me this year and now I earn ad revenue via YouTube, amassing $200 in month one, and this will continue to grow.
Can YouTube make you money? Well as you can see above yes but it takes hard work.
Whilst this is an integrated feature reserved for the bigger channels, there is nothing to stop you signing up on a site like redbubble. Uploading some designs, and linking to them in your YouTube description.
You will then receive a percentage of any associated sales.
Work with brands/sponsored content
A YouTube channel is often a way of sharing information, helping people, and building a personal brand in a specific niche.
It’s a great way to build an audience that is tailored in their interests – the perfect opportunity for companies to market their products by working with the YouTuber.
It could be for monetary value, marketing exposure, or just for some free goods. But rest assured there are many YouTubers making money through sponsored content especially the bigger channels.
“Someone with three million to seven million followers can charge, on average, $187,500 for a post on YouTube”. [Source]
Create a digital product
There are some amazing software platforms that allow non-techies to upload videos and easily create digital products such as courses. The platform itself will handle everything you need.
You just need to bring your expertise and desire to fix people’s problems in whatever niche you specialise in.
As you build your YouTube channel you will get a feel for what your audience want and need.
You will learn what keeps them awake at night and the real burning issues they face.
Next steps…. create a course that helps them fix their problems. Guide them to where they want to be, whilst at the same time, you earn money on YouTube.
When asking yourself, can YouTube make you money, it’s important to not focus on you!
One thing I have learnt over the last few years is that if you’re willing to help people, and serve others through your content, then money will come as a result.
Focus on others over yourself, and that helps build trust and a genuine audience.
A great way of doing this is through sites like Patreon. Designed to build up your community, connect with your audience, and build up a recurring income stream.
Patreon allows you to offer a monthly membership fee in exchange for community perks such as exclusive content. Whilst YouTube has a similar offering, it isn’t unlocked until your channel is bigger, so this is a great way of growing your channel with loyal fans (and make money).
What is the best way to make money on youtube as a beginner?
Many of the monetisation methods above are reliant on an established audience. That doesn’t help a YouTube beginner whose looking for that motivation to keep on creating content.
So what does?
For me, this has to be affiliate marketing. By using a referral-based monetisation strategy, in theory, everyone wins.
The vendor makes a sale.
The buyer gains something that will help them, improve their life.
You get a commission.
Win, win, win.
There is no YouTube qualifying period, you can promote affiliate products from day one, using the description, in video prompts etc.
The best technique I have found is to just be genuine. Recommend products and services that you pay for yourself and you truly believe in, people will respect that.
For me, this is the perfect way how YouTube can make you money passively.
Can YouTube make you money?
You don’t need to be a guru or have some unique skills that set you apart from 99% of the world.
You can start off by creating content that helps people solve problems or learn something new.
Let’s say you are 4 stone (56lbs) overweight. You have back pains. Trouble breathing after tackling a flight of stairs and you want to create a YouTube channel.
Despite fitness, nutrition and exercise not being your area of expertise. People will love that you are on a journey.
Create content that shows them your highs and lows, the questions that you ask and answer:
- How to lose weight with a bad back?
- What exercises are the best for losing weight on my belly?
- Which foods are the best for gaining muscle fast?
- How I lost 10lbs and put it all back on again
It doesn’t matter that you aren’t the guru. Document your journey and grow an audience of like-minded people that identify with you and your struggles.
They will see your results, gain trust and respect, and buy through your affiliate links (equipment, fitness programs, whey protein etc), eventually earning you ad revenue when you’ve accumulated these watch hours and subscribers.
And who knows…. maybe one day will buy your course.